It’s a fact of business that marketing and advertising is what makes your company grow and flourish. In today’s competitive market place, you can have the best product or service in the world but it won’t matter much if nobody knows about it.
One sure way to generate the “WOW Factor” to your potential customers is with TV advertising. Making lasting impressions and strengthening the quality of your brand is important to the image you present. TV advertising provides a very powerful vehicle for delivering a message about your product or service to the widest audience possible.
Although it may seem like a daunting task, you can write and produce your own commercial at a television studio, or at a local college or high school that has an audio-visual department. The costs of producing a fifteen-, thirty-, or sixty-second television spot will vary depending upon the sets, special effects, talent, equipment, and crew necessary to pull off your concept.
According to Small Business Administration, 5% of an entrepreneurs gross sales should be budgeted for advertising. With that in mind, the end product may not look like a high-quality professional unless you have experience and a bigger budget. Therefore taking on the task of writing and producing a TV commercial for your business is probably not the best option.
How can an entrepreneur or small business owner start reaping the benefits of a TV commercial even on a shoestring budget?
Imagine an interface that would allow you to buy generic but easily customize ads to run in targeted local TV markets. The business owner can add the name of their business to generic video ad templates, select where and when they want to run ads and make minor changes in the voiceover script.
Internet-based ad agencies offer a complete solution for television advertising, commercial production, media planning and media buying in a single self-service system. The entire process, which traditionally takes months and hundreds of thousands of dollars, now takes just days at a fraction of the cost.
With these internet-based ad agencies you’ll still be able to do it your way-only better!
Even if you have diverse media channels including print ads, radio ads, emails marketing, etc. one medium complements the other which helps increase awareness of your brand to your potential customers. Adding TV to your advertising mix will help your company stand out from your competitors.
Lights! Camera!! Results!!!
Yes, you can afford TV advertising.
Copyright 2008 Rising Star Ideas, LLC. All Rights Reserved.
Tonya R. Taylor, is an entrepreneur, consultant and publisher of “Fake It Friday” ( http://www.fakeitfriday.com ) a FREE weekly e-newsletter for NEW small business owners who want helpful technology tips that will save time and money. You’ll get insider secrets that will propel your business to the next level! Make a change in your business TODAY sign up for the newsletter NOW at http://www.FakeitUntilYouMakeit.com
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